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Understanding the Telephone Consumer Protection Act (TCPA)
What You’ll Learn Section
The Telephone Consumer Protection Act (TCPA) governs how businesses can contact consumers through phone, text, and automated systems. This guide breaks down the latest updates and explains how the rules apply to telemarketing, call centers, and outbound campaigns. You’ll learn what counts as consent, what exceptions exist, and how to keep your team compliant with every call.
- The two major changes to the TCPA that affect telemarketing and text message marketing
- What “express written consent” means and how to obtain it legally
- Which calls require prior consent and which are exempt
- The financial risks of noncompliance and how to avoid violations
- Practical ways to gather opt-ins and document consent using digital, IVR, and in-person methods
Understanding the TCPA is essential for any business that uses phone outreach or text-based marketing. This white paper helps you stay informed, compliant, and confident as regulations evolve.
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