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The TCPA Opt-Out Checklist: How to Honor STOP and Stay Out of Court
What You’ll Learn
Imagine a customer replies “QUIT,” but your system only recognizes “STOP.” Two weeks later, you face a lawsuit for ignoring a valid revocation. Courts and the FCC have made it clear: you must honor any reasonable method of opting out. This checklist ensures your system never misses a signal.
- How to capture non-standard opt-outs like "QUIT," "END," or plain language requests
- The FCC’s "reasonable time" rule: processing revocations within 10 business days (and why 72 hours is safer)
- Rules for "one last text": How to send confirmation messages without triggering a violation
- Audit strategies to prove your system caught the opt-out if a dispute arises
Don’t let a simple keyword error drag you into court. Use this self-scoring checklist to stress-test your system and ensure every “No” is respected immediately
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Putting this system into practice requires consistent drills, coaching, and measurement. Partner with a team that already runs this playbook so you can accelerate adoption, free up manager time, and see measurable improvements in connect and conversion rates.
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