Telemarketing Services
Professional outbound and inbound calling services that help you reach more customers without expanding your internal team.
Finding the Right Telemarketing Approach
Telemarketing remains one of the most direct ways to connect with prospects and customers. Whether you need to generate leads, qualify buyers, or support existing accounts, the right approach depends on your goals and audience.
What Telemarketing Services Include
Telemarketing services cover a range of calling activities: lead generation, appointment setting, customer surveys, market research, event registration, third-party verification, and ongoing customer care. These services can be delivered by live agents or through automated systems, depending on your needs.
Services typically fall into four categories: inbound (handling incoming calls), outbound (proactive calling), B2B (reaching business decision-makers), and B2C (connecting with consumers). Many teams use a combination depending on their sales cycle and customer base.
Many companies choose to outsource these functions to access trained agents, proven infrastructure, and flexible capacity—without the overhead of building an internal team. Learn more about outsourcing telemarketing services.
Below are the four main types of telemarketing services and how they can support your business goals.
Inbound Call Services
Publish your phone numbers in catalogs, direct mail, emails, and online. Let inbound agents handle order-taking, customer questions, and cross-sell opportunities. Well-trained inbound teams turn callers into buyers and boost average order value by presenting relevant offers.
Outbound Calling Services
Reach customers and prospects proactively to sell products, generate qualified leads, schedule appointments, and set up showroom visits. Use outbound calling to re-engage inactive customers, follow up on hot leads, and introduce targeted offers. Skilled agents turn outbound conversations into real sales opportunities.
B2B (Business-to-Business) Calling
Use outbound B2B calling services to acquire business customers, qualify prospects and pass hot leads to sales reps and deal closers. Rely on inbound B2B services to qualify buyers for follow-up by your sales reps, close sales, process orders and cross-sell/upsell offers.
B2C (Business-to-Consumer) Calling
People respond to well-executed consumer calling when it’s timely, relevant, and respectful. Use outbound B2C calling to promote products, conduct surveys, or reach customers with personalized offers. Inbound B2C services handle orders, answer questions, and maximize DRTV and digital campaign conversions with trained agents who know how to close the sale.
These services represent some of the ways telemarketing can support your business goals. If you don’t see exactly what you’re looking for, reach out—we’re happy to discuss your specific needs.