Resource Center > Agent Training
Mastering Objection Handling
What You’ll Learn Section
Handling objections is one of the most important skills in telemarketing. Every call comes with the potential for resistance—whether it’s about timing, price, or trust. This white paper outlines proven frameworks, real-world data, and training techniques that help agents overcome objections with empathy and authenticity, leading to stronger engagement and better results.
- The five most common types of objections and how to respond effectively
- Scripted versus spontaneous responses and when to use each approach
- The “Feel, Felt, Found” and “LAER” models for navigating difficult calls
- Four practical coaching techniques for helping agents move from rigid scripts to natural dialogue
- Key performance metrics to track training success and objection-handling improvement
Objection handling isn’t about pressure; it’s about perspective. With the right frameworks and coaching, your team can transform resistance into meaningful conversations that drive conversions and build long-term trust.
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