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The PEWC Playbook: Collecting, Storing, and Using Consent the Right Way
What You’ll Learn
Sending texts or calls without proof of consent exposes your business to lawsuit risks. This guide acts as a training workbook, providing simple explanations, real-life examples, and checklists to handle consent correctly.
- How to categorize sales vs. service messages to determine the right permission level
- The 5 essential "ingredients" required to write valid consent language
- Best practices for storing "consent packages" to prove compliance in minutes
- How to audit vendor leads and process opt-outs within the 10-day window
Stop guessing if your messages are safe. Use the included self-grading checklists to identify gaps in your program and ensure you can prove exactly what a customer agreed to.
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Putting this system into practice requires consistent drills, coaching, and measurement. Partner with a team that already runs this playbook so you can accelerate adoption, free up manager time, and see measurable improvements in connect and conversion rates.
Learn From Teams Running Campaigns Right Now
We build and train outbound programs across industries—from healthcare to tech. Everything we share here is tested in real campaigns and proven to work.
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