Resource Center > Guides
Choosing the Right KPIs for Outbound Campaigns
What You’ll Learn Section
Many outbound campaigns measure the wrong things—tracking dials or talk time instead of results. This white paper explains which KPIs truly reflect outbound success, helping you improve contact quality, agent performance, and ROI. Learn how to focus on data that matters and leave behind vanity metrics that waste time and resources.
- The five most important KPIs every outbound team should monitor — and how to calculate them correctly
- Why contact rate, appointment rate, and conversion rate reveal more than raw call volume
- How to benchmark your results against top-performing B2B telemarketing teams
- Ways to reduce cost per lead (CPL) and speed up response time for better close rates
Understanding the right KPIs can transform your outbound strategy from guesswork to precision. Use this guide to focus your reporting, align incentives with outcomes, and drive more profitable campaigns.
Get Instant Access!
Don’t Do It Alone - Get Expert Support
Putting this system into practice requires consistent drills, coaching, and measurement. Partner with a team that already runs this playbook so you can accelerate adoption, free up manager time, and see measurable improvements in connect and conversion rates.
Learn From Teams Running Campaigns Right Now
We build and train outbound programs across industries—from healthcare to tech. Everything we share here is tested in real campaigns and proven to work.
DNC/TCPA awareness baked into every play
Explore Compliance Checklists
Script coaching for empathy and clarity
Explore Script Templates
KPI dashboards that drive decisions, not guesses
Explore Outbound Toolkit